All images © Dudi Ben Simon, shared with permission
When Dudi Ben Simon observes the world around her, visual puns and parallels are everywhere: a cinnamon bun stands in for a hair bun; the crinkled top of a lemon is cinched like a handbag; or yellow rubber glove stretches like melted cheese. “I see it as a type of readymade, a trend in art created by using objects or daily life items disconnected to their original context, changing their meanings and creating a new story from them,” the artist says. “I attempt to preserve the regular appearance of the items, but with a switch.”
Ben Simon also takes inspiration from the directness of advertising, focusing on a finely tuned, deceptively simple message that can both be read quickly and provoke humor or curiosity. “I truly believe in minimalism,” she says. “What is not required to tell the story does not exist.”
See more playful takes on everyday objects on Ben Simon’s Instagram. You might also enjoy Eric Kogan’s serendiptous street photography around New York City.
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